Service Details

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This would mean pursuing end customer recognition – “looking beyond the fibers to the lifestyle they unlock for consumers”. BaseCreate built on some initial strategy work to help TENCEL™ define the value proposition for the brand. This flowed into the brand grid system, swing tags, digital and social media assets. Once the branding phase was complete, our focus turned to activation – bringing the message to consumers. Working with TENCEL™ global teams, we created campaigns around the various key selling points of the brand.